The times when people
were busy reading their newspapers on the bus or in the park are over. Today
everybody is stuck in their mobile devices. In most countries with advanced
economy the number of smartphone users varies from 60% to more than 80%.
Hundreds of new applications are downloaded every day, and it seems that
developing a mobile app is a great option to promote your business in today's
digital era.
The mobile products
market is continuing to grow, and as a result not only big companies think of
having their own mobile apps these days. Small businesses refuse to lag behind
as well. Everybody wants to keep up with the times and it's no longer a
surprise when a small book shop offers its services by the means of a mobile
app.
Still have doubts that
your business needs a mobile solution? Here are some more reasons to convince
you:
1) Attract new
customers and encourage the regular ones to buy more. Launch a loyalty program within your app, so
that your customers could earn points and later spend them on the goods they
want. Besides, information about helpful loyalty programs and outstanding
mobile products spreads very quickly among the smartphone users, which means
getting more new customers.
2) Raise the awareness
of your brand. Your logo that
acts as an app icon has a good chance to become a successful advertisement.
People scroll hundreds of applications every day and tend to remember the most
outstanding icons even if they don't install the application itself.
Furthermore, a proper mobile app shows your brand's philosophy and values much
better than postcards, magnets, key holders and etc.
3) Launching a mobile
app is the easiest way to collect feedback from your customers. People keep in touch with their friends
through social networks and often find themselves thinking: "I'd rather
text than call". Today more and more people admit that they prefer writing
their reviews online rather than expressing their opinion in person. On the other
hand, a written review is usually more complex, because the reviewer has enough
time to remember all the details. So if you want to receive an honest and
proper feedback provide your customers with a mobile solution.
4) Leaving your
business rivals behind. A mobile app can be regarded as part your service and image.
People utilizing a user-friendly and well-designed application with lots of
useful features feel that they are treated well and become the most loyal
customers you've ever dreamt of. Do your competitors already have their own
mobile products? Be far ahead - offer more than a good service.
5) Provide your
customers with all the information through one channel. Reaching your clients has never been so easy.
With the help of a mobile app customers get informed about new goods,
discounts, promotions and events at first hand and in one click. You can even
offer special discounts to the users of your mobile app that they will surely
appreciate.
And finally, if you
still aren't sure that creating a mobile app is a worthy thing for your
business, have a look at one famous company's experience. Domino's pizza made a
mobile app for ordering their food and in half a year their profit increased by
28 % in the UK only. At present ordering via mobile devices is making more than
50% of all their online orders.
Considering all this,
creating a mobile application is not a waste of money. It won't save your
business but will definitely put it on a new level.
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